Meet our founder, Andréa

For as long as I can remember, I’ve always loved to stay organized. Despite the rise of the digital world, I have always remained one to write important things down and plan out my days on paper. I naturally gravitated towards using day planners. The problem was, no matter which one I tried, not one of them seemed to suit my needs. Most planners that I found just focused on getting through the day; a total lack of focusing on the bigger picture, “Why/How am I getting though the day?” Eventually, I tried to make a vision board, but found making multiple major changes in my life at once, overwhelming.

I am a wife and mother of two beautiful children. My need to stay organized increased even more following the birth of my daughter. She was a little girl with special needs and needed extra love and care. I gave up my career in finance to become a stay-at-home mom so I could be her primary caregiver for her complex needs. After years of working hard to be an amazing caregiver for my daughter, I realized that I was not taking care of myself at all. Not only was I not putting myself first, but I also was not putting myself second, third or fourth for that matter! Some days, I felt like I woke up on autopilot, got through the day, went to bed, and repeated the next day. It was during this time I had also taken on the role of homeschooling my teenager who is going through puberty. I soon realized that this was the time I would begin taking time for myself; I needed it!

Soon, I began meditating, which allowed me to live in the moment more. Ridding myself of the usual excuses that I would often use to neglect my own self-care, I also began journaling, daily affirmations, morning brain dumps, and nightly reflections. After seeing amazing results in my wellbeing from this, I realized that I only needed around ten minutes of time being in the present moment, to recharge. I wanted to help others discover that level of peace and serenity I found in my life, so I created this guided journal that incorporates a “de-constructed” vision board. This brand has blossomed into an entire self-care brand, helping beings to elevate their self-care routine with products that nurture the mind, body, and spirit.

My mission is to empower and inspire, through products created with intention, thought provoking, and actionable tasks to embrace & assist you with your self-care routine. Treat yourself with intention.

My hope is that it helps you to place yourself as a priority, discover your purpose, and “Find Your Light That Shines Within.”

Love & Light,

Andréa